Larry Layfield is a multifaceted entertainment and media professional, serving as a Producer, UPM, Line Producer, Music Producer, Music Supervisor, Project Manager, AI Creative Producer, and Brand Strategist. With a diverse career spanning film, television, digital content, branding, and emerging technologies, Layfield combines creative vision with strategic execution across every endeavor.

He previously held a key leadership position at de Passe Jones Entertainment as Executive of Internet Strategy and Marketing and Project Manager, where he spent four years leading digital initiatives and marketing strategy for high-profile entertainment projects.

Since then, Layfield has contributed to a wide array of film and media productions across genres including Horror, Action, Comedy, and Drama—many of which are featured on major streaming platforms such as Netflix, Amazon Prime Video, and Sony Crackle. As an AI Creative Producer, he has been instrumental in integrating generative AI technologies into storytelling and media production, pushing the boundaries of next-generation content creation.

In addition to his extensive production experience, Layfield has made significant contributions in the world of brand development. He has helped build and shape international consumer brands including Star Beer USA (Nigeria), Ozone Vodka (Lithuania), and Ghost CBD Water (U.S.), leveraging his strategic insight and creative direction to enhance market presence and audience engagement.

Layfield also brings a strong background in music supervision and production, aligning sound and score with narrative goals. On screen, he has portrayed a range of roles in film and television—from law enforcement to zombies—further showcasing his creative versatility.

With a reputation for professionalism, innovation, and cross-disciplinary expertise, Larry Layfield continues to be a sought-after collaborator in entertainment, media, branding, and AI-driven storytelling.

The Assent

After a series of disturbing supernatural events in his home, Joel, a young single father, comes to suspect that his young son may be possessed.

Anabolic Life

A young man obsessed with body image is thrust into a world of steroids, crime, and deception.

The Night They Came Home

A frontier lawman partners with an Indian detective to hunt down a ruthless band of teenage criminals known as the Rufus Buck Gang.

Cross "Rise of the Villains"

Armed with an explosive powerful ancient cross amulet, Callan (Brian Austin Green) is back with his extraordinary team of weapons experts to defend Los Angeles from its biggest threat yet-super villains Muerte (Danny Trejo) and Drago (Manu Intiraymi). Callan will have to join forces with his once mortal enemy, Gunnar (Vinnie Jones), to try to save the city. Tom Sizemore returns as Detective Nitti and Lou Ferrigno, DB Sweeney, Jeremy London and Eric Roberts star as The Contractors.